In our efforts to support our creative community, Hustlegrade will be posting a #CreativeOfTheWeek featuring creatives of all types! If you know someone who is or if YOU are an important creative force or entrepreneur in the community, nominate them by emailing us at email@example.com
The best podcast duos don’t always agree with each other. As the format has blossomed into a launch pad type of platform for creatives, it has proven that vastly different personalities can come together. The most clear cut example of this? Watching Elliot Guidry, a photographer and the founder of Houston Trend Magazine and Coreigh Terry, also a photographer, a videographer and a documentarian, work together. The two men, both from different backgrounds, come together to record episodes of their podcast, Too Be Told.
Elliot Guidry, Coreigh Terry and their creation Too Be Told are our very first multi-person Creative of the Week! Hustlegrade was given the opportunity to interview the guys and get a first hand look into the process behind Too Be Told as I joined them on set during a recent recording.
Sometimes the discussion on Too Be Told is smooth with a generally copacetic back and forth dialogue. Other nights, such as this one, are heated discussions where each man refuses to let the other get a word in. Watching it as a fly on the wall, it’s hilarious and entertaining. They’re Siskel and Ebert in that way, always remaining friendly and happy when recordings are done.
I happened to sit in on an episode featuring music producer/artist Jett I Masstyr (go cop his latest release "Decorative Pillows") and former co-owner of Xequtive Board Music Group (marquee artist in XBMG forged business partnerships with Universal Republic and Mr. 305, Pitbull’s Label) Otis. This episode’s topics range from the peak time to make scrambled eggs, Houston residents having Houston artists on their top lists and Rapsody’s latest album to debates about Prince and Michael Jackson’s range. They can’t come to an agreement but cooler heads and even cooler demeanor always prevail. When they talk about themselves? It’s an entirely different story.
Hustlegrade: How did you guys become friends?
Elliot Guidry: [Laughs] I dissed Coreigh before we became friends.
Coreigh Terry: [Laughs] You’ll have to ignore that.
EG: But no, Coreigh had an artist he wanted me to be aware of, I was being closed minded and at the time I just wasn’t hearing it. Fortunately for him and myself, he got to me by way of the girl I was dating at the time. She was like, ‘You really need to check him out…’ This was around March 2013 and I said, ‘Okay, let me see what he’s talking about.’ At the time, Houston Trend was doing R&B covers and we had Denaron (the artist Coreigh recommended) on one of the covers. From that point on, Coreigh and I started getting to know each other.
CT: I think it started off as more or less a business relationship, just kind of working and me trying to get an artist recognized. Second, I kind of started tinkering with the models and interviewing them and he thought, ‘That that was a good thing, what about a column?’ That brought about Trending Ladies and we been doing that since the creation of the magazine, he allowed me to shoot the first cover. That was with Just Brittany. It was just business but aside from that, I began to figure out who he was, a big teddy bear. Y’know, celebrating his birthday, drunk on my living room floor and Slim Thug laughing as he’s walking out pissy drunk. It was pretty hilarious.
How did you guys start the podcast?
CT: So ‘The Loso Show’ was the initial kind of creation. That was all Elliott. He asked me to join him so we were kind of continuing that..
The Loso Show?
EG: It was almost like my version of a radio show. I always want to create a new lane for artist in some shape, form or fashion. That’s always been my thing and The Loso Show was one of those avenues I had to do so by bringing on artists, playing their music and interviewing them. It was already kind of in a podcast format from the beginning.
CT: And we did it live.
EG: It was live after that. We transitioned to The Core 94 which was still live and that’s where The Loso Show ended.
CT: I was onto podcast quite early. Even when Brad Gilmore started his. But, I realized trying to do a live show that simulated a podcast and the artist didn’t come through? You just kind of had to wing it. Where having a podcast, if someone doesn’t show you can always reschedule and air it whenever you want. We had a little gap after The Loso Show and I remember coming to him like, ‘Let’s do this. Let’s start a podcast.’ I drew up the logo and wrote the name on a napkin and took a picture of it and sent it to him and he was with it.
Explain the name Too Be Told
CT: Basically, we’re in an information era. Affirmation age, whatever you want to call it. I think there’s a ton of value in just sharing your experiences, sharing your knowledge, sharing your triumph so people can learn. If people want to learn? And the content is out there? It could earn you more followers. They say that game is not to be told, it’s to be sold and I think that’s old. It’s an antiquated statement. Too Be Told is the updated version of that.
EG: Given that people who are interested in this field … we’re giving them the stories from the people that are in it and the processes they have taken to get where they are. We’re kind of decoding it in a way.
CT: Not just the musicians that everyone celebrates but sometimes the journalists like you. It could be anything: a successful stripper, a model, a photographer, a stylist. They’re just sharing their successes and tribulations of their field. So the stories need be told about the Black Aristocrats and the David Andersons and the Greg Noires and the...
EG: Mike Moguls...
CT: The Mike Moguls. People who’ve been pushing the culture forward and making this city interesting and making people want to come here and explore it. I think nobody is better than me and Elliot at doing that.
What kind of topics does your podcast cover and how do you pick them.
CT: In our earlier episodes Elliot and myself were very unprepared in terms of content, our discussions were extemporaneous to say the least. But we own separate thought engines so, natural discourse came very organic but we were definitely lacking structure. Recently we teamed up with publicity strategist Jordan Lee to curate our topical content. We've known Jordan for sometime so he understands our sensibilities and takes that into consideration when hand picking our content for us. Jordan doesn't always pick topics that are popular or bait clickable, he looks for topics that can spin off into a meaty discussion.