4EVA IS A MIGHTY LONG TIME - @BigKRIT Review Series Part 2 with @JoeCoadTwo

Throughout December, Hustlegrade will be sharing album reviews daily!

We kicked our year end album review process off with series of reviews on Big K.R.I.T.'s latest release "4Eva Is A Mighty Long Time" featuring some really amazing guest writers. 

If you have not heard "4Eva Is A Mighty Long Time" yet, go take a listen!

The first review in this series featured the super dope Mr. On Mute, can be found here. 

Another great writer and all around amazing guy, Joe Coad II, is to thank for the second review in our series. Joe runs a website called The Artist Guides which offers tons of great advice for artists of all kinds. 

Read what Joe Coad II has to say about the album and come back daily in December for more great reviews!

It’s 5:00pm. I’m flying home to see my family for Thanksgiving. In preparation for my flight I’ve packed a lot of reading material and downloaded some albums from my Tidal account to my phone. As we board the flight from Orlando to Indianapolis I pop my headphones in and sift through the albums on my phone. I’ve listened to 4:44 and Purple Rain hundreds of times this year (I’ll go back to them at the end of my flight). As I store my luggage in the overhead compartment, I find a seat next to an older couple. I do my best not to make eye contact or to show any indication that I want to talk for our near 2 ½ hour flight. I keep sifting through my downloads and finally give up, opening my backpack to pull out a Wolverine comic. As I begin reading, no music playing in my headphones, I can feel the old woman staring at me, looking at me as I’m reading this book that probably appears to be filth to her. After a couple of issues I put it away as not to be bothered and go back to my albums.

It’s been a couple of weeks since I’ve listened to Big K.R.I.T.’s new album. I press play and sit back, remembering how great of an artist K.R.I.T. has become over the years. K.R.I.T. has been an underdog his whole career. While the internet has championed him as their southern savior, the mainstream failed to comprehend his greatness while signed to Def Jam. 4eva Is A Mighty Long Time speaks to me on volumes further than music. I turned 30 this year and started soul searching. I’ve tried to figure out who I am as a person, what that means to my legacy, and how to avoid mistakes that my parents made to help me become a better father, husband, and man. K.R.I.T.’s latest album dives deep into the struggles of a man battling with fame and fortune, trying to provide value for those he loves while maintaining his sanity.

“Justin Scott trapped as Big K.R.I.T. screaming, ‘it’s really me!’” is one of the best lines he has composed and speaks to this issue of fame on “Price of Fame”. Success is hard for some to swallow. People begin treating you different and asking for a favor becomes standard practice. Money and fame aren’t evil, they just show true colors. We all know what K.R.I.T. is capable of with his southern bangers. 4eva Is A Mighty Long Time is our first time meeting Justin Scott. He’s human. He struggles just like you and I do. Essentially he’s been trapped as Big K.R.I.T. for seven years looking for a way out.

I don’t remember falling asleep. I wake up to a flight attendant bumping my seat trying to get past. I look at my phone to see it’s 6:30pm; we’re about a half hour from landing in the cold, midwest and my music is still playing. We’ve reached the end of the second disc as Bilal’s soulful voice blesses my ears on “The Light” before fading into “Bury Me In Gold”. I’ve listened to a lot of albums this year; two have resonated with me on my quest to become a better human, 4:44 and 4eva Is A Mighty Long Time. Twitter will forever make fun of K.R.I.T. for rapping about his subs. They’ve never given Justin Scott a chance to shine. This album taught me I need to be more open when going into anything. K.R.I.T. has always been good but this album feels special. I got the same feeling listening to this as I did K.R.I.T. Wuz Here and Cadillictica. He’s evolved as an artist and as a man.

My flight lands and I begin reflecting on what I want to change about myself. I haven’t seen my family since last Christmas and a lot has changed since then. Will they remember me for who they used to know before I moved four years ago to chase my dreams? Will they allow me to be the same Joe or have they forgotten who that was? By no means am I successful (yet) but I’ll get to see who perceives me as successful and who allows me to be the same person I’ve been for 30 years over the next few days.

-Joe Coad II


Thank you again to Joe Coad II for being dope and collaborating with us as we wrap up a superb year of music! Go get familiar with Joe Coad II and The Artist Guides

Check back with us tomorrow for another guest review of Big K.R.I.T.'s "4Eva Is A Mighty Long Time"